Marketing
Portfolio
ABOUT ME
Creative and result-orientated marketing professional with 4+ years' experience. Skilled in digital content creation, social media management and strategy development. Possess a Master's in Marketing Management. Highly organised and ambitious with exceptional attention to detail, adept time management skills, and a natural ability to collaborate effectively with others.
University projects
Schweppes
Experiential and social media campaign
Major Tech
In-store promotion campaign
Satiskin
Market research, in-store activation campaign and mood board
master’s thesis
The impact of brand bravery and advertisement credibility on advertising effectiveness, in the context of environmental sustainability.
Background: The impact of climate change is rapidly escalating in South Africa and marketing has a major role to play in overcoming these environmental issues.
Brands are expected to take risks, be courageous and support controversial topics, but at what cost? And can this be considered greenwashing?
Brand bravery
H1
Advertisement credibility
H2
Advertising effectiveness
Interests
Baking
Photography
Fitness
Reading
Time with friends and family
Coffee
Fashion & beauty
All things food
